If you’re a self-confessed beauty enthusiast, then treating yourself to the most sought-after, high-end makeup products of the year is super exciting. You’ve seen all of your favourite influencers boast how fantastic the products are and have a bunch of ideas that you cannot wait to experiment with.

While there is no problem with splashing the cash now and again, it does become somewhat expensive if you find yourself going through products way quicker than you had expected. Once you find a product that you are comfortable with, it quickly becomes a member of your ‘holy grail’ collection that you simply cannot live without. Continuously replacing everyday high-end products can become an incredibly expensive activity, which is why we’re here to be your money-saving fairy godmother! There are a whole host of affordable ‘dupes’ that are almost identical to some of the most popular global products. To begin your quest to perfecting the best makeup routine, while saving more money than you had ever anticipated, take a browse through our full guide to the best beauty dupes of the year so far!

Best Beauty Dupes: High-End vs Affordable

The introduction and the ever-growing popularity of ‘dupes’ is something that we most definitely can thank the makeup world for. Products that fall into the ‘dupe’ category are of similar or almost identical quality, shade or finish to those in the more expensive end of the price scale, yet for less than half the price.

Having years of experience trailing and testing the most talked about products and treatments at our beauty clinic in Milton Keynes, we understand that it can be a little tricky to say goodbye to your favourite makeup items and try something new – but trust us! Through extensive research into the most popular products and their reviews, we’ve devised a guide to the best dupes that you just have to try!


Benefit Cosmetics POREfessional Face Primer vs Maybelline Baby Skin Instant Pore Eraser

Primer dupe comparison

Benefit’s POREfessional Face Primer has become a staple piece in many makeup bags across the globe. As an award-winning product, the POREfessional primer is guaranteed to cover all manner of imperfections to create an ultra-smooth canvas without blocking your pores. It is oil-free and packed with vitamin E to protect the skin.

The POREfessional range is much-loved by many, which meant that its dupe really did need to be something special. After meticulous research, we have concluded that the Maybelline Baby Skin Instant Pore Eraser is absolutely the best contender. The Baby Skin primer is super lightweight yet just as effective in vanishing pores while helping your makeup to stay flawless all day long. It is thought that the Baby Skin primer will last you up to 8 weeks if used daily – at just £7.99 a tube, you couldn’t get better value for money!


Giorgio Armani Luminous Silk Foundation vs L’Oréal Paris True Match Lumi Healthy Luminous Makeup

Foundation dupe comparison

With the Summer eagerly approaching, makeup lovers are on a united hunt to track down the perfect dewy-finish foundation. Finding a foundation that ticks glowy, luminous, full-coverage and long-lasting off the list can be somewhat tricky, but we think we’ve found the answer! The Giorgio Armani Luminous Silk Foundation boasts the ability to correct your complexion for an instant natural glow. The foundation is inspired by charmeuse silk, also known as “The Fabric of Emperors” so you can just about imagine the cost – £42 a bottle.

While we’d all love to indulge in a £42 foundation, it may not always be possible, but we’ve got your back! The L’Oréal Paris True Match Lumi Healthy Luminous Makeup is surprisingly made under the same umbrella company as its Armani alternative, but almost £30 cheaper! It achieves an almost identical finish, and there are 15 different shades to choose from.


Tarte Shape Tape Concealer vs Makeup Revolution Conceal & Define Concealer

Concealer dupe comparison

Concealer is a saviour on early mornings when you’re hoping to brighten and disguise those sleepy eyes. For many, a good quality, full coverage concealer is the ultimate ‘must-have.’ While concealer is used almost every day, their packaging is somewhat small, which means that replacing products becomes a regular task. We all hope to find a low-cost, yet long-lasting and full coverage concealer; we believe that the Makeup Revolution Conceal & Define Concealer is just that.

Makeup Revolution continues to rise in fame thanks to their ingenious ability to provide cheaper alternatives to some of the most popular high-end products. For years, the Tarte Shape Tape Concealer has been one of the top selling concealers of all time, meaning that its no surprise that this was Makeup Revolution’s next venture. Having first-hand experience using the Conceal & Define Concealer, we can most definitely confirm that while the consistency is on the thicker side, it is able to blend seamlessly into the skin providing a lightweight but full coverage finish.


Anastasia Beverly Hills Dipbrow Pomade vs NYX Tame and Frame Brow Pomade

Eyebrow dupe comparison

We’ve all become obsessed with mastering the perfect brow. Whether you love a bold, angular shape or a more subtle, bushy eyebrow, a brow product that you trust is key. For many, the product in question is the Anastasia Beverly Hills Dipbrow Pomade. With ten different highly pigmented shades to choose from and a smooth formula that can be blended perfectly, there’s no denying that Anastasia Beverly Hills hit the jackpot with this product.

While in the past the brand was somewhat unheard of, NYX has quickly won a spot in the UK’s makeup bags with stalls in almost every Boots store. Their Tame and Frame Brow Pomade has grown in popularity as an almost identical dupe to the Dipbrow. The Tame and Frame pomade is super waterproof and smudge-free, which means that you will have no problem maintaining the perfect brow all day long. While there are fewer shades to choose from, they are pretty universal, so you’ll most definitely be able to find a colour to suit you.


Benefit Roller Lash Curling & Lifting Mascara vs Maybelline Lash Sensational Mascara

Mascara dupe comparison

Everyone has their number one ‘go-to’ mascara that they absolutely cannot live without. Particularly if mascara plays a vital role in your daily makeup routine, you’ll find yourself going through your fair share of products each year. With this in mind, now is the perfect time to track down a low-cost mascara able to bring your eyes to life, without burning your pocket.

If you’re all about long, voluminous lashes, then you’ll be familiar with the Benefit Roller Lash Curling & Lifting Mascara. Promised to hold for 12 hours, the Roller Lash features a Hook ‘n’ Roll brush which is ideal for grabbing onto each lash, separating them and achieving an instant curl. At £22, the Roller Lash isn’t too expensive compared to others in our guide, but this doesn’t necessarily mean that you cannot find a cost-effective alternative.

Now, if you’re a makeup lover, you’re probably not going to be shocked at our mascara dupe. The Maybelline Lash Sensational Mascara continues to take top spot in the ‘drugstore’ mascara competition. With a slightly larger brush than the Roller Lash, the Lash Sensational mascara has ten layers of bristles which successfully captures and separates individual lashes, similar to its high-end alternative. The larger brush also makes the mascara just that little easier to work with, allowing you to glide through lashes reaching every corner.


MAC Cosmetics ‘Velvet Teddy’ Lipstick vs The Body Shop ‘Sienna Rose’ Lipstick

Lipstick dupe comparison

A subtle, everyday nude lipstick is a staple piece in every makeup collection. It is perfect for achieving a touch of sophistication during the week and for accompanying a ‘full glam’ look on the weekends. For as many years as we can remember, the MAC Cosmetics ‘Velvet Teddy’ Lipstick has been the iconic nude shade. MAC has now even created a Velvet Teddy inspired collection filled with various products in the cult shade we have all grown to know and love.

The MAC ‘Velvet Teddy’ Lipstick has won us all over with its perfect balance of taupe with pink and matte, yet creamy consistency so we must admit, this was one of the hardest dupes to track down. However, you’re in luck. While The Body Shop is best known for its gorgeously scented body butters and skincare, they do, in fact, have a fantastic collection of makeup. Their Matte Lipstick in the shade ‘Sienna Rose’ is almost identical to Velvet Teddy in terms of colour. It is also just as comfortable and long-lasting on the lips – an absolute must have!


Iconic London Illuminator vs Makeup Revolution Liquid Highlighter

Highlighter dupe comparison

It’s hard to think back to a time where a glowy, shiny face would be an absolute ‘no go’ when experimenting with makeup looks. Nowadays, we can all confess that the more highlighter, the better! There is nothing quite like a stunning cheekbone glow catching the sun on a Summers day, which means that we couldn’t complete our guide to makeup dupes without giving you a fantastic alternative to a high-end highlighter.

As the adored product that made Iconic London famous, the Illuminator has taken the celebrity and influencer world by storm. With a super easy to use droplet bottle filled with what looks like liquid gold, the highlighter glides smoothly onto the face. It can be used alone or more subtly mixed with your favourite foundation or moisturiser. The only downside to the Iconic London Illuminator is the surprisingly high price of £30, but we’ve got the perfect alternative for you!

As mentioned previously, Makeup Revolution has most definitely found the perfect formula for recreating the most sought-after dupes – their highlighters are no different. The Makeup Revolution Liquid Highlighter not only has a similar packaging but also looks identical when placed on the skin. It is slightly more glittery than the Iconic London droplets but has the ideal amount of pigment to achieve a subtle, but eye-catching luminous glow. And we’ve left the best part until last; it costs just £6!

Treat Yourself To Gorgeous Makeup Dupes!

There is no better feeling than treating yourself to new makeup, but even better when you haven’t had to break the bank to do so! With meticulous research, it is almost guaranteed that you will be able to find a great low-cost alternative for all of your staple beauty products; makeup, haircare and skincare! With the saved money, you can indulge in a luxury facial or perhaps even book in for semi-permanent makeup. Our award-winning team specialise in semi-permanent makeup in Milton Keynes and would be more than happy to book you in for a free consultation.

We hope you adored our guide to beauty dupes just as much as we did, if so, why not share with your fellow makeup lovers on social media? We promise that they will thank you for it!

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